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burberry shares soar as brand announces strategic overhaul to revive sales

Burberry has announced a major strategic overhaul, "Burberry Forward," aimed at revitalizing the brand by refocusing on heritage designs and core products like coats and scarves. Following the announcement, shares surged over 22%, marking the largest intraday gain in the company's history. New CEO Joshua Schulman emphasized the need to reconnect with the brand's original purpose and improve performance amid a challenging luxury market.
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United States Dollar Louis Vuitton Burberry Group plc Michael Kors Inc. GBR Mamta Valechha Thomas Chauvet Piral Dadhania Joshua Schulman Michael Kors Show more
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16:34 14.11.2024
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